Stephen Lynch is the author of the award-winning book; “Business Execution for RESULTS – A practical guide for leaders of small to mid-sized firms”. The book was judged Winner in the “Management” category of the 2014 Small Business Book Awards in the USA. He’s also written articles on strategy and management for The Economist magazine.
Over the past two decades, Stephen has facilitated more than a thousand strategic planning sessions. He previously managed a global team of more than fifty strategy consultants and has personally coached hundreds of companies in the USA, Canada, Australia, and New Zealand to implement their plans effectively.
Stephen has seen what really works (and what doesn’t) in terms of creating a coherent strategic plan to align your team, driving progress, and coaching your managers to be more effective.
Strategic planning is not an exercise in financial forecasting or filling out boxes on a planning template. Strategy is understanding how your industry is likely to play out and getting very clear on the key strategic moves your company needs to make to establish a competitive advantage and position your company for future success. Your long term growth and financial outcomes will be a function of the strategic moves you make.
Strategic planning is about establishing a meaningful point of difference in your industry that you can preserve. However, nothing lasts forever, so you need to keep innovating and re-establishing your point of difference.
Strategic planning requires trade-offs. You cannot be everything to everybody. You cannot just blindly copy the moves of your competitors and hope to win. You have to figure out what to say “yes” to, and what to say “no” to. You make clear cut choices about how you will compete, and then allocate your time and resources accordingly.
Once you have a robust strategy in place, it is important to review and iterate your strategy regularly (ideally every quarter) to help you stay focused but flexible, so you can determine your most important priorities for the coming period.
With unique and privileged insights into the day to day operations of thousands of entrepreneurial growth firms around the world, Stephen has seen what really works (and what doesn’t) in terms of strategic planning, business execution, goal setting, tracking performance, running effective meetings, and coaching employee performance.
To save you from spending several lifetimes trying to figure it all out for yourself, book Stephen to facilitate your strategic planning. He’ll provide a proven framework, and challenge your team to make better strategic decisions every step of the way.
Contact Stephen Lynch to discuss your needs