Target Customer

Effective companies focus their marketing efforts on appealing to and serving a specific target market customer. Your target market is the center of your marketing “bull’s eye”. It’s the sweet spot you aim for with your product & service design and marketing communications. It does not necessarily mean that you will only sell to these people or that they will make up the majority of your sales volume. You may choose to sell to anyone if they want to give you money and it makes sense to sell to them, but your business strategy and marketing endeavors will be much more effective if you focus on a clearly defined target audience.