Strategic Positioning

“What your brand is”. The differentiated space you own in the mind of your target customer. Strategic Positioning is what you do or say
to get into your target customer’s mind to program how they describe what your brand is. To succeed with Strategic Positioning it’s important to be clear, blunt, and obvious about what your brand is. The narrower the focus – the more powerful your brand is. Brands that position themselves as standing for “1 concept” tend to be more successful.