BHAG (Big Hairy Audacious Goal)

BHAG is a term coined by the business author Jim Collins. Before we start the process of strategic planning, we need a compelling goal to strive for. A vision for the future that inspires everyone in the company. An inspirational long-term goal. A BHAG does not mean you need to be as big as possible, it’s about building a “great” organization. You start by choosing the mountain you want to climb, then you can strategize what route you are going to take to climb that mountain.