Your Brand Promise is supported by your 3 key benefits and tells your target market customer what they can expect to receive from your brand
Your Strategic Position (brand position) is the concept you want your target market customers to think of when they hear your brand name
How to choose which Products, Services, Activities are Core and which are Non-Core when it comes to implementing business strategy
How to identify and communicate the three key benefits of your brand – functional benefits, economic benefits, emotional benefits
Most company growth stall points are preventable and are related to the strategic decisions you made in the past.
The Manager’s role: Increase the output of the team. Spend most of your time performing tasks that only someone in the manager’s role can do.
Every role should have a Metric? Easier said than done. Here’s my recommendations for metrics for roles that are hard to quantify
My personal take on the “Strategy Traps to Avoid” lessons contained in the book “Playing to Win” by Roger Martin
Burn the boats means people must understand that change is going to happen, and more importantly, there is “no going back” to the old way
To give people full autonomy to make and implement decisions, I recommend the decision making approach recommended by Peter Drucker