The MAYA Formula
MAYA is an acronym for “Most Advanced Yet Acceptable”. To sell something surprising, make it familiar. To sell something familiar, make it surprising.
The Trust Equation
Use the “Trust Equation” to determine, diagnose, and repair trust in your organization
How to Write Better Emails
Communicate clearly, avoid misunderstandings, and save time. Making time to craft a better email saves time (for everyone) over the long run.
6 Psychologically Damaging Things to Say
6 Psychologically damaging things parents (and managers) say, and what to say instead
Commitment is Undervalued. Pinker vs Sutherland
David Perell on why we need to be more willing to commit. Rory Sutherland and Steven Pinker have a friendly debate.
The Shelf Life of Expertise. Drucker Misquotes
Morgan Housel on the decreasing shelf life of domain expertise. Peter Drucker misquotes.