Radical Transparency Drives Business Execution
With radical transparency, everyone can see how the team is performing, and everyone gets treated fairly according to their performance
Traffic lights and Performance Thresholds
How to use the red, yellow, green traffic light concept to color-code the performance of your Metrics KPI scores
Numerical Targets / Strategic Milestones
Numerical Targets – the numbers that measure progress toward your BHAG and long-term 3 to 5 year strategic moves
How to Create your Brand Promise
Your Brand Promise is supported by your 3 key benefits and tells your target market customer what they can expect to receive from your brand
How to Strategically Position Your Brand
Your Strategic Position (brand position) is the concept you want your target market customers to think of when they hear your brand name
Core, Context, and Non-Core
How to choose which Products, Services, Activities are Core and which are Non-Core when it comes to implementing business strategy
Identify the Key Benefits of Your Brand
How to identify and communicate the three key benefits of your brand – functional benefits, economic benefits, emotional benefits
