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Stephen Lynch

Month: September 2016

Radical Transparency Drives Business Execution

Radical Transparency Drives Business Execution

With radical transparency, everyone can see how the team is performing, and everyone gets treated fairly according to their performance

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Traffic lights and Performance Thresholds

Traffic lights and Performance Thresholds

How to use the red, yellow, green traffic light concept to color-code the performance of your Metrics KPI scores

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Numerical Targets / Strategic Milestones

Numerical Targets / Strategic Milestones

Numerical Targets – the numbers that measure progress toward your BHAG and long-term 3 to 5 year strategic moves

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How to Create your Brand Promise

How to Create your Brand Promise

Your Brand Promise is supported by your 3 key benefits and tells your target market customer what they can expect to receive from your brand

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How to Strategically Position Your Brand

How to Strategically Position Your Brand

Your Strategic Position (brand position) is the concept you want your target market customers to think of when they hear your brand name

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Core, Context, and Non-Core

Core, Context, and Non-Core

How to choose which Products, Services, Activities are Core and which are Non-Core when it comes to implementing business strategy

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Identify the Key Benefits of Your Brand

Identify the Key Benefits of Your Brand

How to identify and communicate the three key benefits of your brand – functional benefits, economic benefits, emotional benefits

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