Do you want your spouse to be satisfied, or loyal? See the difference? Net Promoter Score (NPS) is a measure of customer loyalty.
I commend the authors for addressing the survivorship bias issue by studying both winners and losers. Here’s is my summarized take of the key findings
If you are named CEO of a family business, it is your role to ensure all staff and family members are held accountable to achieve the agreed standards.
Figuring out your long term strategic moves is the important first step, but let’s face it, executing your strategy is the hard part.