Stephen Lynch is the author of the award-winning book; “Business Execution for RESULTS – A practical guide for leaders of small to mid-sized firms”. The book was judged Winner in the “Management” category of the 2014 Small Business Book Awards in the USA. He’s also written articles on strategy and management for The Economist magazine.
Stephen previously managed a global team of more than 50 strategy consultants and has personally consulted with hundreds of companies in the USA, Canada, Australia, and New Zealand, assisting them with strategic planning, business execution, and management best practices.
Strategic planning is not an exercise in financial forecasting or filling out boxes on a planning template. Strategy is understanding how your industry is likely to play out, and getting very clear on the few, key strategic moves your company needs to make in order to position yourself for future success. Your long term growth and financial outcomes will be a function of the strategic moves you make.
Strategic planning is about establishing a meaningful point of difference in your industry that you can preserve. Nothing lasts forever, so you need to keep innovating and re-establishing your point of difference.
Strategic planning requires trade-offs. You cannot be everything to everybody. You cannot just blindly copy the moves of your competitors and hope to win. You have to figure out what to say “yes” to, and what to say “no” to. You make clear cut choices about how you will compete, and then allocate your time and resources accordingly.
Once you have a robust strategy in place, it is important to review and iterate your strategy regularly to help you stay focused but flexible, so you can determine your most important priorities for each coming quarter.
With unique and privileged insights into the day to day operations of thousands of entrepreneurial growth firms around the world, Stephen has seen what really works (and what doesn’t) in terms of strategic planning, business execution, goal setting, tracking performance, running effective meetings, holding employees accountable, and how to coach and improve poor performance.
To save you from spending several lifetimes trying to figure it all out for yourself, book a call with Stephen to discuss your strategic planning needs. He’ll provide the framework, facilitation, challenge, and debate to help you and your team to make good strategic decisions every step of the way.
Contact Stephen to discuss your strategic planning needs.